Introduction: Have you heard of buying a condom and sending sexy underwear?
Nowadays, condoms have become one of the most common contraceptive products on the market, and are favored by the masses because of their simple and easy -to -use and relatively safe.However, with the continuous upgrading of consumers ‘needs, many merchants selling condoms have begun to launch various marketing strategies to attract consumers’ attention and increase sales.This includes the seemingly "native" combination of "buying condoms and sending fun underwear".So what kind of deep business logic does such marketing methods contain?
The first layer of business logic: increase the customer unit price under low quota incentive
First of all, the condom, as the product itself, does not have high profit margins, so it is difficult for merchants to increase sales through price reductions.As a result, they began to try to pack sales and increase the promotion methods such as attachment, in order to increase the unit price of the customer.In such a promotion method, low quota incentives are often the most effective.For consumers, spend some additional money to buy a handy condom and get a free sexy underwear, which is obviously acceptable, and even makes them feel that they have gained value -for -money discounts.
The second -level business logic: excavate the potential needs of consumers
Secondly, as a contraceptive consumer product, the key consumer groups are often mainly young and young.And this consumer group often has a high degree of sensitivity to sex and interest.By giving away sexy underwear when buying condoms, merchants can not only recommend and sell related products such as sexy underwear by the way, but also meet the needs of consumers’ potential for sex products such as sexy underwear.In this way, not only do merchants have obtained the profit of condoms, they can also expand their product lines and increase potential returns.
Third layer of business logic: enhance brand awareness
In addition to improving sales through low quota incentives and meeting potential demand, merchants can also use gifts to create their own brand image and popularity.For consumers, condoms are a relatively private consumer goods. The purchase of information requires reference information on word of mouth, brand, etc., rather than relying on prices.By giving away products such as sexy lingerie, merchants can not only expand their influence, but also allow consumers to better remember their brand and enhance brand loyalty.
Fourth -level business logic: conforms to the reputation of word of mouth in the era of social media
In the era of social media popularity today, people have also changed huge changes in information acquisition and dissemination.Merchants must not only invest funds on traditional media, but also need to adapt to the trend of social media communication.By gifts with gimmicks such as sexy lingerie, consumers are easily stimulated in the process of using and sharing, and then brand dissemination and propaganda for merchants.In this way, merchants can not only get a wider brand exposure, but also be promoted by consumers’ reputation to enhance their business status.
Fifth layer of business logic: selling point marketing for specific scenarios
In addition to increasing sales from multiple levels, in the implementation of marketing strategies, merchants can also choose specific scenarios for selling point marketing.For example, a brand for couples may give more effects on Valentine’s Day on Valentine’s Day, or sending sexy underwear, condoms and other related supplies to students at the school gate, which can attract attention and expand themselves.Scope of expansion.
Sixth -level business logic: build a consumer interactive platform
In addition to its own operations and sales, merchants can also experience the needs of consumers through some interactive activities, closer the distance with consumers.For example, by providing users with trial links, feedback questionnaires, theme activities, etc., consumers can experience a "heart movement and intoxication" that have never been experienced while enjoying condoms and sexy underwear.At the same time, such operating methods also help enhance the brand’s social attributes and sense of community, and further enhance consumers’ loyalty.
Business logic on the seventh layer: Integrate online and offline resources to improve operational efficiency
Finally, in order to improve operating efficiency, merchants do not only need to pay attention to offline physical stores and product sales.Online channels are also an indispensable operating path for merchants.By integrating online and offline resources and opening up the sales network, merchants can continue to use the unique advantages of online marketing and new e -commerce business, and still use the unique advantages of offline physical stores to maximize the promotion of condoms and sexy underwear and other productsgo out.
Eighth layer of business logic: conclusion
Of course, not all merchants are applicable to buying condoms to send sexy underwear.However, for small businesses with poor brand awareness, low sales, and integrating brand needs, this may be a new type of sales strategy worth trying.After all, consumers are most concerned about whether they can always get the largest cost -effectiveness, the most affordable price, and the richest shopping experience. Merchants should also bring better and satisfied consumers through continuous innovation and change.Commodities and services that consumers need.