1 Introduction
Sex underwear is a special costume that focuses on visual and sensory.It not only improves women’s self -confidence and enhanced attractiveness, but also allows men to feel more visual enjoyment.So, what is the user portrait of sexy underwear?This is a question that will be explored in this article.
2. Female user portrait
Women are the main consumer groups of sexy underwear, and they have different purchase needs.Among them, women aged between 20 and 35 are the main force of the sex underwear market.They hope to enhance their charm and sexy through sexy underwear, and at the same time to meet the needs of sexual life.
3. Male user portrait
Compared with women, men are the auxiliary consumer groups of sexy underwear. They pay attention to color and style in the choice of sexy underwear.Men who are aged between 30 and 45 are the main consumer groups in the sex underwear market.The purpose of buying sexy underwear is to stimulate sex and satisfy sexual fantasies, and at the same time, they also hope to see the gorgeous image of their partners in sexy underwear.
4. Sex underwear type
The types of sexy underwear are rich and diverse, and they can be divided into daily sex underwear, stockings and heavy flavor categories.Among them, daily sex lingerie is suitable for leisure daily wear, and stockings are more suitable for sexy underwear and tempting partners.The heavy taste category usually includes more extreme styles such as leather and restraint, which is more suitable for users who are pursuing stimuli and uniqueness.
5. Price range and consumption concept
The price range of sexy underwear is relatively high, but many people in the market will choose to buy.For consumers, many people think that sexy underwear is a luxury, not a necessity of life, but for some users who pay attention to interest and sex, it is an investment that can improve the quality of life, so it is willing to spend a certain amount of cost.
6. Brand and channel selection
There are many sexy underwear brands, and foreign brands are very popular in the domestic market.In addition to brand choices, consumer channels are also very important.Large shopping malls, sex products specialty stores, and online malls are the main channels for buying sexy underwear.
7. Changes in emerging markets and demand
With the development of society and the changes in consumer habits, the sex underwear market has also changed.Some innovative design, materials and styles are loved by more and more consumers.For example, some young consumers pay more attention to comfort and fashion, and they will choose soft and comfortable natural fabrics, and they also need to facilitate matching and maintenance.
8. Conclusion
With the introduction of new consumers with a young and high level of consumption, the market structure has gradually become colorful.Demand changes also call for the development of the industry to focus on the design of quality and creativity.For consumers, it is important to choose a brand and style that suits them.At the same time, you have a clear understanding of your own needs before buying to avoid blind consumption and buying products that are not suitable for you.
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