Background introduction
Interest underwear, a clothing that can fully show women’s charm and sexy. With the gradual opening of society and the change of people’s concepts of sex, the sexy underwear market is getting bigger and bigger.In order to meet the growing needs of consumers, many brands have emerged one after another. Who is the world’s largest sexy underwear brand?
brand introduction
The world’s largest sexy lingerie brand is the "Victoria’s Secret" from the United States.The brand was founded in 1977, when it was just a small shop selling basic underwear.With the development of the brand, Victoria’s secret has begun to launch sexy underwear, which is popular all over the world.
Features
Victoria’s secret sexy underwear uses female charm and sexy as the design theme. Lace, velvet, metal necklaces, diamond mesh, rhinestone and other decorations are often used in it.Made of high -quality fabrics, creativity and decoration of high -end brand cooperation such as Jimmy Choo and Ferragamo, make the brand’s sexy underwear sexy and noble.
Brand influence
Victoria’s secret operation for many years has become a leading brand in the sex underwear market.The brand is the first year to hold a grand underwear fashion show, showing the charm of sexy underwear to global audiences.Moreover, celebrity effects spread and the diversified publicity methods of product advertising have greatly increased their fame globally.
Brand market share
As of 2019, Victoria’s secret brand revenue exceeded US $ 7 billion, of which more than 70%of its sales products accounted for more than 70%of their sales.The brand has more than 1,000 stores worldwide, and has a large number of sites in more than 80 countries. It is also promoted under the infiltration of advertising in many channels such as television, the Internet, and magazines. The brand’s market share has continued to expand.
Brand dispute
Although Victoria’s secrets have a huge market share, the brand has caused widespread controversy internationally due to insufficient awareness of women’s physical health.In addition, the lack of diversity and sustainability in the early fashion show has also triggered many criticism.With the continuous change of social concepts and changes in consumer needs, the brand is also changing.
market expectation
As global consumers have more demand for the sexy underwear market, and more and more attach importance to the image of the brand, "Victoria’s Secret" is continuing to expand its global market share.Especially in the rapid development of emerging markets, the brand has begun to strengthen its promotion in Asia and the Middle East, and the future market has broad prospects.
Brand competition
In addition to "Victoria’s Secret", in the global underwear market, the number of sexy underwear brands is increasing, and competition is becoming more and more intense.At present, most of the existing brands in China are limited to the niche, while foreign brands will launch suitable sexy lingerie styles for different needs and crowds. At the same time, it will be appropriately improved in accordance with cultural differences.The diversification of the brand gives consumers a richer choice.
Customer portrait
According to brand data, Victoria’s secret customers are mainly women aged 20 to 35. They have different cultural backgrounds and consumption capabilities from different countries and regions.Such women pay attention to their own image, advocate fashion, personality and sexy, and attach great importance to sexy underwear and underwear.
branded advantages
Victoria’s secret has an advantage in the market. These advantages are not only the influence of the brand name, but also its brand image and its product design.The brand is constantly pushing out new ones, and continues to analyze data, obtain more consumers’ opinions, and provide many VIP consumption opportunities.The combination of these favorable factors has contributed to the brand’s success and development.
View
It can be seen that "Victoria’s Secret", as the world’s largest sexy underwear brand, has a wide range of market share and strong brand influence, and is constantly adapted to the changes of consumer needs and social concepts, which improves brand service levels, To better meet consumer needs.This also reflects from the side that behind the rapid development of the brand, consumers have the trust and recognition of the brand.
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